You’re raring to start writing, but do you know who you are writing for? If not, stop! You need to understand the typical person you want your writing to reach and influence before you begin.
To ensure your content appeals to your target audience, you need to create a persona so that you can focus your content and its message. Think of who you want your writing to appeal to and ask yourself:
Where do they live?
What is their age?
What is their family situation?
What is their occupation?
What are their hobbies and interests?
What is their personality?
What are their values?
What are their aspirations and goals?
What challenges do they face?
Only with your audience persona in mind can you start planning your content.
Green Planet Content Creation 
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